This section encompasses the analysis of the economic and development trend
on a macro and micro platform. It will include socio-economic analysis such as
the population growth, employment opportunities, disposable income and
economic database. It will also comprise a review of the present and future
developments and factors that will have direct or indirect influence on the
project study.
2. Property Sector Analysis
Issues that will be analyzed for each of the sectors and sub sectors are:
Pricing
Supply
Demand
Market Trend
Competition
3. Property Market Analysis
Analysis of the complementary and competitive developments within and
around the project in study with emphasis on:
Price / rental comparison
Location / Accessibility
Scale and type of development
Product mix
4. Site Analysis
An assessment of the project in study to determine its suitability and
viability in relation to its location and terrain. This analysis covers:
Description of site
Accessibility or proximity to facilities and amenities
5. Financial Analysis
This section examines the financial feasibility of the proposed development
with emphasis on cash flow and probable financial returns.
6. Proposed Development Strategy.
Recommendation of the most viable development concept based on the analysis
above
7. Marketing Strategies
Proposition on the marketing strategies to be adopted based on the
contemporary market demands, trends and position. This will cover: